What Is CareerDNA? Understanding Your Professional Potential

Beyond Traditional Career Quizzes

Most career assessments ask vague questions and give vague answers. "You're a creative type" isn't actionable. "You should consider marketing" doesn't tell you what to do Monday morning.

CareerDNA is different. It measures three dimensions that directly map to employability:

The Three Dimensions

1. Career Direction (Section A)

We assess which specific functions excite you — not broad categories, but actual daily tasks. Do you want to write copy, run ads, analyze dashboards, or manage email campaigns? Your answers determine which roles are realistic targets.

2. Skill Depth (Section B)

We rate six core competencies on a 1-5 scale:

Marketing Copywriting — Can you write persuasive copy?
Data & Excel Analysis — Can you interpret metrics and build reports?
Campaign Execution — Can you set up and manage ad campaigns?
Creative Ideation — Can you brainstorm concepts under pressure?
Communication — Can you present findings to stakeholders?
Problem Solving — Can you diagnose and fix funnel issues?

This isn't self-reported confidence — we cross-reference with your tool familiarity and experience level to build an accurate picture.

3. Emotional Readiness (Section C)

Job searching is psychological. We assess your confidence, barriers, and preferred coaching style to customize how we deliver your plan. Someone who feels "lost" gets different pacing than someone who's "excited and ready."

From Assessment to Action

Your CareerDNA results produce three outputs:

Role Matches — The 3-4 entry-level positions that best fit your profile, with match percentages
Skill Gap Analysis — Visual breakdown of where you're strong and where you need work
12-Week Sprint Plan — A personalized roadmap of guides, tasks, and milestones

The plan isn't generic. It's ordered based on your specific gaps, paced to your availability, and targeted at your chosen role.

Take the Assessment

Five minutes. That's all it takes to decode your Career DNA and get a clear path forward. No credit card required.